 |
| Blog Article Publication Date: 25/09/2022 |
| 12 Minute Read |
Influencer Marketing Blog Article
As 2023 looms largely on the horizon, one fact is certain, our lives will increasingly and predominantly remain digital.
An increase in digital spend means that the digital advertising market is expected to grow 10x in the next 10 years. "Influencer marketing" will play a significant role in this as it continues to dominate digital marketing plans. We may live in the metaverse, but it is the real influencers whose lives we follow to make hard decisions about where we spend our money.
Influencers create content, which is the fuel for standout success that marketers are after. The impact and reach of influencers has grown exponentially over the past few years. As brands try and engage the consumers via influencers, Facebook predicted that influencer marketing was set to reach USD13.8 Billion (AUD21.67 Billion as of the 8th of October 2022), in spend in 2021.
Twelve studies of five verticals in the Asia-Pacific region done by Facebook found that pairing branded content ads with day-to-day campaigns led to a 40 percent higher click-through rate, an 87 percent higher likelihood of more content views, and an 80 percent likelihood of more purchase conversions, on average.
Take India for example, a Country with a population of over one billion people. A report on India’s Influencer Marketing industry by GroupM and Exchange4media Group says more than 400 million Indians had access to social media before the pandemic. This number has skyrocketed and there is a significant shift in consumer behaviour. The top 4 categories i.e., Personal care (25 percent), Food & Beverage (20 percent), Fashion & Jewellery (15 percent) and Mobile and electronics (10 percent) contribute to a 70 percent volume of influencer marketing. Celebrities contribute 27 percent while influencers contribute 73 percent and nearly two-thirds of the Indian population follow an influencer.
Influencer marketing is now a mainstream form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Yet, there are still people who do not really understand what influencer marketing is all about. Indeed, some people come across the phrase for the first time and instantly ponder, "What is influencer marketing?"
Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.
But influencer marketing does not just involve celebrities. Instead, it revolves around influencers, many of whom would never consider themselves famous in an offline setting.
An influencer is someone who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their followers in a distinct niche, with whom they actively engage. The size of the following depends on the size of their topic of the niche.
One of the biggest mistakes that some commentators make is the failure to see the difference between celebrities and online influencers.
It is also important to realise that most influencers have systematically built a keen and enthusiastic audience. It is not accidental that these people follow influencers rather than a brand. The audience does not really care less about your brand. They only care about the opinions of the influencers. Do not try to force rules and business practices onto your influencers. The audience is theirs, and they can simply walk away, taking their followers with them.
What is Influencer Marketing?
Influencer marketing involves a brand collaborating with an online influencer to market its products and / or services. Some influencer marketing collaborations are less tangible than that, brands simply work with influencers to improve brand recognition.
An early example of influencer marketing involved YouTube celebrity PewDiePie. He teamed up with the makers of a horror film set in the French catacombs under Paris, creating a series of videos in which he underwent challenges in the catacombs. It was pitch-perfect content for PewDiePie's 111 million YouTube subscribers and received nearly double the views the movie's trailer did. Everybody won.
That is a simple example. It is easy to imagine a celebrity teaming with a company to pitch a product, even if the pitch is a series of 10-minute videos instead of a 30-second television ad.
But people would not be talking about influencer marketing if it did not have a much broader set of applications. And the key is in that word, influencer.
Influencers, unlike celebrities, can be anywhere. They can be anyone. What makes them influential is their large followings on the web and social media. An influencer can be a popular fashion photographer on Instagram, or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn. Within any industry, there are influential people, you just have to find them. Some will have hundreds of thousands (if not millions) of followers. But many will seem more like ordinary people. They may only have 10,000 followers, less in some cases.
Yet, they will have developed a reputation for being the experts in their field. They are the go-to people who provide the answers to people's questions. Depending on their sphere of expertise, they are the people who make the most engaging social posts on their specialist topics. They share the best pictures, make the most entertaining videos, and run the most informative online discussions.
Some Influencer Marketing Statistics
Influencer marketing spend has grown to USD13.8 Billion (AUD21.67 Billion as of the 8th of October 2022), in 2021.
Businesses are making USD5.78 (AUD9.08 as of the 8th of October 2022), R.O.I. for every USD1.00 (AUD1.57 as of the 8th of October 2022), spent on influencer marketing.
There has been a 465% increase in searches for the phrase "influencer marketing" on Google alone since 2016.
90% of survey respondents believe influencer marketing to be an effective form of marketing.
67% of brands use Instagram for influencer marketing.
1,360 Influencer marketing focused platforms and agencies have entered the market in the last 5 years alone.
Influencers are integrated into every social media platform. Instagram has them. YouTube is full of these personalities. Facebook, Twitter, Pinterest, TikTok, Snapchat, and other sites love influencers.
Have you thought about hiring an influencer for your digital marketing campaign? If not, now is the perfect time to start. Influencers have a huge reach. They can drastically help increase likes, shares, followers, and revenue.
Here are 21 reasons to hire an influencer for your next social media marketing campaign.
1 - Influencers are more relatable than celebrities
Celebrities live a privileged lifestyle. They can be very disconnected from an everyday person’s day to day life. Influencers are considered more trustworthy, authentic, and relatable. Celebrity sponsorships have been happening forever! Leverage the newfound trust in influencers and generate an even higher return.
2 - 4 in 10 millennials say influencers understand them better than their friends
Young people love influencers. They trust them. Corporations do not get anywhere near that trust. Allow an influencer to represent you. They can deliver your marketing message in the most authentic form. Use them to speak on your behalf to your target audience.
3 - 86% of marketers will use influencer marketing this year
If you want to know what is effective in digital marketing, look at what marketers are using. Influencer marketing is very popular. Budgets are on the rise. It is a category of marketing that is seeing skyrocketing popularity.
4 - 40% of consumers have bought an item on social media after a recommendation
Influencer recommendations count for a lot. Some consumers depend on them. Influencers are very persuasive. More than 40% of consumers have bought a product or service on Twitter, YouTube, or Instagram after an influencer recommendation. Piggyback on the trust of an influencer!
5 - 6 in 10 teens follow advice from influencers
Influencers are not salespeople. They give advice, and frequently to teens. They are funny, entertaining, relatable, and real. Compared to celebrities, influencers generate 3 times the views and 12 times as many comments. If you want to reach generation Z, choose a relevant influencer on Instagram and YouTube.
6 - 86% of women use influencers for buying advice for social media shopping
If women are your target audience, influencers can be very effective. Influencer posts across Facebook and Instagram are the most popular and preferred. For brands in healthcare, beauty, skincare, and women’s clothing, focus on a social media influencer strategy on Facebook or Instagram.
7 - Influencer marketing is the best way to get new customers
Influencer marketing is one of the most cost-effective ways of customer acquisition. They expose you to a new audience. For new brands that do not yet have a lot of customers, influencers are the quickest way to get instant clicks and conversions.
8 - Influencers are very influential in health, fashion, and beauty industries
Health, fashion, and beauty rely on influencers to get the word out on new products. It is affordable and it works. An influencer product review can mean $1,000’s in sales. YouTube fashionistas are a great resource.
9 - Instagram influencer is growing quickly
Most brands and marketers are increasing influencer spending by double digits. Instagram influencer marketing is seeing big increases in spending. It is a key channel in influencer circles.
10 - Influencer marketing, this year, will become a $17 Billion+ (AUD26.69 Billion+ as of the 8th of October 2022), industry
An industry worth USD2 Billion (AUD3.14 Billion as of the 8th of October 2022), in 2017 is now a USD17 Billion+ (AUD26.69 Billion+ as of the 8th of October 2022), industry. This means more influencer opportunities on platforms like Facebook, Instagram, Twitter, and others. As the industry sees evolution, there will be more affordable marketing channels to consider.
11 - 75% of social media users trust what they read on-site
When someone is deciding on whether to buy a product or not, they rely on the advice of friends, families, and influencers. For millennials and Generation Z, even if you are an established brand, you may want to get locked in with a long-term influencer strategy because the way people buy online is a lot different now to the way it was in 2015.
12 - For every dollar spent on influencer marketing, you earn USD6.50 (AUD10.21 as of the 8th of October 2022)
R.O.I. on influencer marketing is high, on average USD6.50 (AUD10.21 as of the 8th of October 2022), for every USD1.00 (AUD1.57 as of the 8th of October 2022), spent. This is only an average. Some experiences return up to USD21.00 (AUD32.97 as of the 8th of October 2022), for every dollar spent. That is a significant return. Note the channels with the biggest return on investment for influencers are considered to be guest blogs and Facebook.
13 - Influencer marketing is more cost-effective than print advertising
Print ads are down. Like way down. Newspapers, magazines, and community papers do not provide the same return as a local influencer can. If you can find a micro-influencer with engagement in your local area, you are better off investing in him or her, rather than offline advertising.
14 - Half of customers use ad blockers when browsing the Internet
Internet ads do not work anymore. Ad blockers make it easy for visual ads to go ignored. No consumers are blocking influencer videos though. Quite the opposite. Influencers are loved. Shifting away from traditional ads can be hard but the rewards are worth it.
15 - 49% of Twitter users rely on influencers for purchasing decisions
Influencer marketing on Instagram and YouTube is expected. We do not often think of Twitter influencer marketing, but it does exist. The community actually is quite large and influential. Regardless of what social media platforms have your attention, each one has its own built-in influencer community with opportunities attached.
16 - Any sized company can use an influencer
Influencers are used by big corporations down to new small businesses. There is a variety of influencers out there, tailored to different demographics and industries. Any sized company can find positive results investing in influencer marketing.
17 - Influencers add a huge boost to your content marketing
Influencers do not just share products or services. Influencers can also help content marketing campaigns, sharing your blog or website with their followers. If you are unsure how to get your content off on the right foot, a strong influencer-brand relationship can prove beneficial.
18 - Influencers on Facebook have a very wide reach
Some businesses are not targeting specific subsets of an audience. Some want a wider reach. For general audiences, there is not a bigger platform out there than Facebook. Influencer marketing on Facebook can elevate a brand to the number of likes, followers, and shares wanted within hours.
19 - 60% of consumers have been influenced by social media while shopping
When someone is shopping at a brick-and-mortar, you would not think they are checking their phones. A lot are though. With more people going to Google, Social Media sites, YouTube, or looking for reviews, that is your opportunity to catch them with an influencer review. By using an influencer, you legitimise your brand, and everything associated with it.
20 - Influencers on YouTube make videos you can share anywhere
YouTube is a very smart influencer marketing platform to invest in. You can find lists of Internet celebrities and influencers from all age groups and demographics. You also get a video that potentially spreads across multiple social media sites. Embed the video yourself or see if the influencer is willing to help share your video on their other platforms. Your reach could go from thousands to millions in a matter of a few clicks.
21 - Purchase intent increases by more than 4 times by using influencers
When a person is exposed to brand and influencer posts on social media, this boosts purchase intent by over 4 times. If you are looking to close a sale with someone undecided or almost decided, going through an influencer delivers a credible marketing message that will mean something to those who hear it.
Are you ready for your own influencer marketing campaign?
Influencer marketing is a powerful and credible channel. Do not be late to the party. Develope a campaign today that gets you the eyes, clicks, and attention you deserve. If you have a great product or service and the only thing standing in your way to making lots of money is exposure, influencer marketing is your answer. Tap into social media and an audience you might not otherwise be exposed to.
Enjoy a digital marketing campaign you can believe in with Double 8 Media Pty. Ltd.! We promise results! We drive brand awareness, generate leads, and maximise your revenue in ways that have not been done before. Make money. Be successful. Choose Double 8 Media Pty. Ltd.
Share this Blog Article on Social Media |
Tweet | |||
| NOTE: You must be logged into your Social Media Account to share this Blog Article. | ||||
|
| Blog Article Publication Date: 25/09/2022 |
| 12 Minute Read |
Influencer Marketing Blog Article
As 2023 looms largely on the horizon, one fact is certain, our lives will increasingly and predominantly remain digital.
An increase in digital spend means that the digital advertising market is expected to grow 10x in the next 10 years. "Influencer marketing" will play a significant role in this as it continues to dominate digital marketing plans. We may live in the metaverse, but it is the real influencers whose lives we follow to make hard decisions about where we spend our money.
Influencers create content, which is the fuel for standout success that marketers are after. The impact and reach of influencers has grown exponentially over the past few years. As brands try and engage the consumers via influencers, Facebook predicted that influencer marketing was set to reach USD13.8 Billion (AUD21.67 Billion as of the 8th of October 2022), in spend in 2021.
Twelve studies of five verticals in the Asia-Pacific region done by Facebook found that pairing branded content ads with day-to-day campaigns led to a 40 percent higher click-through rate, an 87 percent higher likelihood of more content views, and an 80 percent likelihood of more purchase conversions, on average.
Take India for example, a Country with a population of over one billion people. A report on India’s Influencer Marketing industry by GroupM and Exchange4media Group says more than 400 million Indians had access to social media before the pandemic. This number has skyrocketed and there is a significant shift in consumer behaviour. The top 4 categories i.e., Personal care (25 percent), Food & Beverage (20 percent), Fashion & Jewellery (15 percent) and Mobile and electronics (10 percent) contribute to a 70 percent volume of influencer marketing. Celebrities contribute 27 percent while influencers contribute 73 percent and nearly two-thirds of the Indian population follow an influencer.
Influencer marketing is now a mainstream form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Yet, there are still people who do not really understand what influencer marketing is all about. Indeed, some people come across the phrase for the first time and instantly ponder, "What is influencer marketing?"
Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.
But influencer marketing does not just involve celebrities. Instead, it revolves around influencers, many of whom would never consider themselves famous in an offline setting.
An influencer is someone who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their followers in a distinct niche, with whom they actively engage. The size of the following depends on the size of their topic of the niche.
One of the biggest mistakes that some commentators make is the failure to see the difference between celebrities and online influencers.
It is also important to realise that most influencers have systematically built a keen and enthusiastic audience. It is not accidental that these people follow influencers rather than a brand. The audience does not really care less about your brand. They only care about the opinions of the influencers. Do not try to force rules and business practices onto your influencers. The audience is theirs, and they can simply walk away, taking their followers with them.
What is Influencer Marketing?
Influencer marketing involves a brand collaborating with an online influencer to market its products and / or services. Some influencer marketing collaborations are less tangible than that, brands simply work with influencers to improve brand recognition.
An early example of influencer marketing involved YouTube celebrity PewDiePie. He teamed up with the makers of a horror film set in the French catacombs under Paris, creating a series of videos in which he underwent challenges in the catacombs. It was pitch-perfect content for PewDiePie's 111 million YouTube subscribers and received nearly double the views the movie's trailer did. Everybody won.
That is a simple example. It is easy to imagine a celebrity teaming with a company to pitch a product, even if the pitch is a series of 10-minute videos instead of a 30-second television ad.
But people would not be talking about influencer marketing if it did not have a much broader set of applications. And the key is in that word, influencer.
Influencers, unlike celebrities, can be anywhere. They can be anyone. What makes them influential is their large followings on the web and social media. An influencer can be a popular fashion photographer on Instagram, or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn. Within any industry, there are influential people, you just have to find them. Some will have hundreds of thousands (if not millions) of followers. But many will seem more like ordinary people. They may only have 10,000 followers, less in some cases.
Yet, they will have developed a reputation for being the experts in their field. They are the go-to people who provide the answers to people's questions. Depending on their sphere of expertise, they are the people who make the most engaging social posts on their specialist topics. They share the best pictures, make the most entertaining videos, and run the most informative online discussions.
Some Influencer Marketing Statistics
Influencer marketing spend has grown to USD13.8 Billion (AUD21.67 Billion as of the 8th of October 2022), in 2021.
Businesses are making USD5.78 (AUD9.08 as of the 8th of October 2022), R.O.I. for every USD1.00 (AUD1.57 as of the 8th of October 2022), spent on influencer marketing.
There has been a 465% increase in searches for the phrase "influencer marketing" on Google alone since 2016.
90% of survey respondents believe influencer marketing to be an effective form of marketing.
67% of brands use Instagram for influencer marketing.
1,360 Influencer marketing focused platforms and agencies have entered the market in the last 5 years alone.
Influencers are integrated into every social media platform. Instagram has them. YouTube is full of these personalities. Facebook, Twitter, Pinterest, TikTok, Snapchat, and other sites love influencers.
Have you thought about hiring an influencer for your digital marketing campaign? If not, now is the perfect time to start. Influencers have a huge reach. They can drastically help increase likes, shares, followers, and revenue.
Here are 21 reasons to hire an influencer for your next social media marketing campaign.
1 - Influencers are more relatable than celebrities
Celebrities live a privileged lifestyle. They can be very disconnected from an everyday person’s day to day life. Influencers are considered more trustworthy, authentic, and relatable. Celebrity sponsorships have been happening forever! Leverage the newfound trust in influencers and generate an even higher return.
2 - 4 in 10 millennials say influencers understand them better than their friends
Young people love influencers. They trust them. Corporations do not get anywhere near that trust. Allow an influencer to represent you. They can deliver your marketing message in the most authentic form. Use them to speak on your behalf to your target audience.
3 - 86% of marketers will use influencer marketing this year
If you want to know what is effective in digital marketing, look at what marketers are using. Influencer marketing is very popular. Budgets are on the rise. It is a category of marketing that is seeing skyrocketing popularity.
4 - 40% of consumers have bought an item on social media after a recommendation
Influencer recommendations count for a lot. Some consumers depend on them. Influencers are very persuasive. More than 40% of consumers have bought a product or service on Twitter, YouTube, or Instagram after an influencer recommendation. Piggyback on the trust of an influencer!
5 - 6 in 10 teens follow advice from influencers
Influencers are not salespeople. They give advice, and frequently to teens. They are funny, entertaining, relatable, and real. Compared to celebrities, influencers generate 3 times the views and 12 times as many comments. If you want to reach generation Z, choose a relevant influencer on Instagram and YouTube.
6 - 86% of women use influencers for buying advice for social media shopping
If women are your target audience, influencers can be very effective. Influencer posts across Facebook and Instagram are the most popular and preferred. For brands in healthcare, beauty, skincare, and women’s clothing, focus on a social media influencer strategy on Facebook or Instagram.
7 - Influencer marketing is the best way to get new customers
Influencer marketing is one of the most cost-effective ways of customer acquisition. They expose you to a new audience. For new brands that do not yet have a lot of customers, influencers are the quickest way to get instant clicks and conversions.
8 - Influencers are very influential in health, fashion, and beauty industries
Health, fashion, and beauty rely on influencers to get the word out on new products. It is affordable and it works. An influencer product review can mean $1,000’s in sales. YouTube fashionistas are a great resource.
9 - Instagram influencer is growing quickly
Most brands and marketers are increasing influencer spending by double digits. Instagram influencer marketing is seeing big increases in spending. It is a key channel in influencer circles.
10 - Influencer marketing, this year, will become a $17 Billion+ (AUD26.69 Billion+ as of the 8th of October 2022), industry
An industry worth USD2 Billion (AUD3.14 Billion as of the 8th of October 2022), in 2017 is now a USD17 Billion+ (AUD26.69 Billion+ as of the 8th of October 2022), industry. This means more influencer opportunities on platforms like Facebook, Instagram, Twitter, and others. As the industry sees evolution, there will be more affordable marketing channels to consider.
11 - 75% of social media users trust what they read on-site
When someone is deciding on whether to buy a product or not, they rely on the advice of friends, families, and influencers. For millennials and Generation Z, even if you are an established brand, you may want to get locked in with a long-term influencer strategy because the way people buy online is a lot different now to the way it was in 2015.
12 - For every dollar spent on influencer marketing, you earn USD6.50 (AUD10.21 as of the 8th of October 2022)
R.O.I. on influencer marketing is high, on average USD6.50 (AUD10.21 as of the 8th of October 2022), for every USD1.00 (AUD1.57 as of the 8th of October 2022), spent. This is only an average. Some experiences return up to USD21.00 (AUD32.97 as of the 8th of October 2022), for every dollar spent. That is a significant return. Note the channels with the biggest return on investment for influencers are considered to be guest blogs and Facebook.
13 - Influencer marketing is more cost-effective than print advertising
Print ads are down. Like way down. Newspapers, magazines, and community papers do not provide the same return as a local influencer can. If you can find a micro-influencer with engagement in your local area, you are better off investing in him or her, rather than offline advertising.
14 - Half of customers use ad blockers when browsing the Internet
Internet ads do not work anymore. Ad blockers make it easy for visual ads to go ignored. No consumers are blocking influencer videos though. Quite the opposite. Influencers are loved. Shifting away from traditional ads can be hard but the rewards are worth it.
15 - 49% of Twitter users rely on influencers for purchasing decisions
Influencer marketing on Instagram and YouTube is expected. We do not often think of Twitter influencer marketing, but it does exist. The community actually is quite large and influential. Regardless of what social media platforms have your attention, each one has its own built-in influencer community with opportunities attached.
16 - Any sized company can use an influencer
Influencers are used by big corporations down to new small businesses. There is a variety of influencers out there, tailored to different demographics and industries. Any sized company can find positive results investing in influencer marketing.
17 - Influencers add a huge boost to your content marketing
Influencers do not just share products or services. Influencers can also help content marketing campaigns, sharing your blog or website with their followers. If you are unsure how to get your content off on the right foot, a strong influencer-brand relationship can prove beneficial.
18 - Influencers on Facebook have a very wide reach
Some businesses are not targeting specific subsets of an audience. Some want a wider reach. For general audiences, there is not a bigger platform out there than Facebook. Influencer marketing on Facebook can elevate a brand to the number of likes, followers, and shares wanted within hours.
19 - 60% of consumers have been influenced by social media while shopping
When someone is shopping at a brick-and-mortar, you would not think they are checking their phones. A lot are though. With more people going to Google, Social Media sites, YouTube, or looking for reviews, that is your opportunity to catch them with an influencer review. By using an influencer, you legitimise your brand, and everything associated with it.
20 - Influencers on YouTube make videos you can share anywhere
YouTube is a very smart influencer marketing platform to invest in. You can find lists of Internet celebrities and influencers from all age groups and demographics. You also get a video that potentially spreads across multiple social media sites. Embed the video yourself or see if the influencer is willing to help share your video on their other platforms. Your reach could go from thousands to millions in a matter of a few clicks.
21 - Purchase intent increases by more than 4 times by using influencers
When a person is exposed to brand and influencer posts on social media, this boosts purchase intent by over 4 times. If you are looking to close a sale with someone undecided or almost decided, going through an influencer delivers a credible marketing message that will mean something to those who hear it.
Are you ready for your own influencer marketing campaign?
Influencer marketing is a powerful and credible channel. Do not be late to the party. Develope a campaign today that gets you the eyes, clicks, and attention you deserve. If you have a great product or service and the only thing standing in your way to making lots of money is exposure, influencer marketing is your answer. Tap into social media and an audience you might not otherwise be exposed to.
Enjoy a digital marketing campaign you can believe in with Double 8 Media Pty. Ltd.! We promise results! We drive brand awareness, generate leads, and maximise your revenue in ways that have not been done before. Make money. Be successful. Choose Double 8 Media Pty. Ltd.
Share this Blog Article on Social Media |
Tweet | |||
| NOTE: You must be logged into your Social Media Account to share this Blog Article. | ||||
|
|
Blog Article Publication Date: 25/09/2022 |
|
12 Minute Read |
|
Influencer Marketing Blog Article
As 2023 looms largely on the horizon, one fact is certain, our lives will increasingly and predominantly remain digital.
An increase in digital spend means that the digital advertising market is expected to grow 10x in the next 10 years. "Influencer marketing" will play a significant role in this as it continues to dominate digital marketing plans. We may live in the metaverse, but it is the real influencers whose lives we follow to make hard decisions about where we spend our money.
Influencers create content, which is the fuel for standout success that marketers are after. The impact and reach of influencers has grown exponentially over the past few years. As brands try and engage the consumers via influencers, Facebook predicted that influencer marketing was set to reach USD13.8 Billion (AUD21.67 Billion as of the 8th of October 2022), in spend in 2021.
Twelve studies of five verticals in the Asia-Pacific region done by Facebook found that pairing branded content ads with day-to-day campaigns led to a 40 percent higher click-through rate, an 87 percent higher likelihood of more content views, and an 80 percent likelihood of more purchase conversions, on average.
Take India for example, a Country with a population of over one billion people. A report on India’s Influencer Marketing industry by GroupM and Exchange4media Group says more than 400 million Indians had access to social media before the pandemic. This number has skyrocketed and there is a significant shift in consumer behaviour. The top 4 categories i.e., Personal care (25 percent), Food & Beverage (20 percent), Fashion & Jewellery (15 percent) and Mobile and electronics (10 percent) contribute to a 70 percent volume of influencer marketing. Celebrities contribute 27 percent while influencers contribute 73 percent and nearly two-thirds of the Indian population follow an influencer.
Influencer marketing is now a mainstream form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Yet, there are still people who do not really understand what influencer marketing is all about. Indeed, some people come across the phrase for the first time and instantly ponder, "What is influencer marketing?"
Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.
But influencer marketing does not just involve celebrities. Instead, it revolves around influencers, many of whom would never consider themselves famous in an offline setting.
An influencer is someone who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their followers in a distinct niche, with whom they actively engage. The size of the following depends on the size of their topic of the niche.
One of the biggest mistakes that some commentators make is the failure to see the difference between celebrities and online influencers.
It is also important to realise that most influencers have systematically built a keen and enthusiastic audience. It is not accidental that these people follow influencers rather than a brand. The audience does not really care less about your brand. They only care about the opinions of the influencers. Do not try to force rules and business practices onto your influencers. The audience is theirs, and they can simply walk away, taking their followers with them.
What is Influencer Marketing?
Influencer marketing involves a brand collaborating with an online influencer to market its products and / or services. Some influencer marketing collaborations are less tangible than that, brands simply work with influencers to improve brand recognition.
An early example of influencer marketing involved YouTube celebrity PewDiePie. He teamed up with the makers of a horror film set in the French catacombs under Paris, creating a series of videos in which he underwent challenges in the catacombs. It was pitch-perfect content for PewDiePie's 111 million YouTube subscribers and received nearly double the views the movie's trailer did. Everybody won.
That is a simple example. It is easy to imagine a celebrity teaming with a company to pitch a product, even if the pitch is a series of 10-minute videos instead of a 30-second television ad.
But people would not be talking about influencer marketing if it did not have a much broader set of applications. And the key is in that word, influencer.
Influencers, unlike celebrities, can be anywhere. They can be anyone. What makes them influential is their large followings on the web and social media. An influencer can be a popular fashion photographer on Instagram, or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn. Within any industry, there are influential people, you just have to find them. Some will have hundreds of thousands (if not millions) of followers. But many will seem more like ordinary people. They may only have 10,000 followers, less in some cases.
Yet, they will have developed a reputation for being the experts in their field. They are the go-to people who provide the answers to people's questions. Depending on their sphere of expertise, they are the people who make the most engaging social posts on their specialist topics. They share the best pictures, make the most entertaining videos, and run the most informative online discussions.
Some Influencer Marketing Statistics
Influencer marketing spend has grown to USD13.8 Billion (AUD21.67 Billion as of the 8th of October 2022), in 2021.
Businesses are making USD5.78 (AUD9.08 as of the 8th of October 2022), R.O.I. for every USD1.00 (AUD1.57 as of the 8th of October 2022), spent on influencer marketing.
There has been a 465% increase in searches for the phrase "influencer marketing" on Google alone since 2016.
90% of survey respondents believe influencer marketing to be an effective form of marketing.
67% of brands use Instagram for influencer marketing.
1,360 Influencer marketing focused platforms and agencies have entered the market in the last 5 years alone.
Influencers are integrated into every social media platform. Instagram has them. YouTube is full of these personalities. Facebook, Twitter, Pinterest, TikTok, Snapchat, and other sites love influencers.
Have you thought about hiring an influencer for your digital marketing campaign? If not, now is the perfect time to start. Influencers have a huge reach. They can drastically help increase likes, shares, followers, and revenue.
Here are 21 reasons to hire an influencer for your next social media marketing campaign.
1 - Influencers are more relatable than celebrities
Celebrities live a privileged lifestyle. They can be very disconnected from an everyday person’s day to day life. Influencers are considered more trustworthy, authentic, and relatable. Celebrity sponsorships have been happening forever! Leverage the newfound trust in influencers and generate an even higher return.
2 - 4 in 10 millennials say influencers understand them better than their friends
Young people love influencers. They trust them. Corporations do not get anywhere near that trust. Allow an influencer to represent you. They can deliver your marketing message in the most authentic form. Use them to speak on your behalf to your target audience.
3 - 86% of marketers will use influencer marketing this year
If you want to know what is effective in digital marketing, look at what marketers are using. Influencer marketing is very popular. Budgets are on the rise. It is a category of marketing that is seeing skyrocketing popularity.
4 - 40% of consumers have bought an item on social media after a recommendation
Influencer recommendations count for a lot. Some consumers depend on them. Influencers are very persuasive. More than 40% of consumers have bought a product or service on Twitter, YouTube, or Instagram after an influencer recommendation. Piggyback on the trust of an influencer!
5 - 6 in 10 teens follow advice from influencers
Influencers are not salespeople. They give advice, and frequently to teens. They are funny, entertaining, relatable, and real. Compared to celebrities, influencers generate 3 times the views and 12 times as many comments. If you want to reach generation Z, choose a relevant influencer on Instagram and YouTube.
6 - 86% of women use influencers for buying advice for social media shopping
If women are your target audience, influencers can be very effective. Influencer posts across Facebook and Instagram are the most popular and preferred. For brands in healthcare, beauty, skincare, and women’s clothing, focus on a social media influencer strategy on Facebook or Instagram.
7 - Influencer marketing is the best way to get new customers
Influencer marketing is one of the most cost-effective ways of customer acquisition. They expose you to a new audience. For new brands that do not yet have a lot of customers, influencers are the quickest way to get instant clicks and conversions.
8 - Influencers are very influential in health, fashion, and beauty industries
Health, fashion, and beauty rely on influencers to get the word out on new products. It is affordable and it works. An influencer product review can mean $1,000’s in sales. YouTube fashionistas are a great resource.
9 - Instagram influencer is growing quickly
Most brands and marketers are increasing influencer spending by double digits. Instagram influencer marketing is seeing big increases in spending. It is a key channel in influencer circles.
10 - Influencer marketing, this year, will become a $17 Billion+ (AUD26.69 Billion+ as of the 8th of October 2022), industry
An industry worth USD2 Billion (AUD3.14 Billion as of the 8th of October 2022), in 2017 is now a USD17 Billion+ (AUD26.69 Billion+ as of the 8th of October 2022), industry. This means more influencer opportunities on platforms like Facebook, Instagram, Twitter, and others. As the industry sees evolution, there will be more affordable marketing channels to consider.
11 - 75% of social media users trust what they read on-site
When someone is deciding on whether to buy a product or not, they rely on the advice of friends, families, and influencers. For millennials and Generation Z, even if you are an established brand, you may want to get locked in with a long-term influencer strategy because the way people buy online is a lot different now to the way it was in 2015.
12 - For every dollar spent on influencer marketing, you earn USD6.50 (AUD10.21 as of the 8th of October 2022)
R.O.I. on influencer marketing is high, on average USD6.50 (AUD10.21 as of the 8th of October 2022), for every USD1.00 (AUD1.57 as of the 8th of October 2022), spent. This is only an average. Some experiences return up to USD21.00 (AUD32.97 as of the 8th of October 2022), for every dollar spent. That is a significant return. Note the channels with the biggest return on investment for influencers are considered to be guest blogs and Facebook.
13 - Influencer marketing is more cost-effective than print advertising
Print ads are down. Like way down. Newspapers, magazines, and community papers do not provide the same return as a local influencer can. If you can find a micro-influencer with engagement in your local area, you are better off investing in him or her, rather than offline advertising.
14 - Half of customers use ad blockers when browsing the Internet
Internet ads do not work anymore. Ad blockers make it easy for visual ads to go ignored. No consumers are blocking influencer videos though. Quite the opposite. Influencers are loved. Shifting away from traditional ads can be hard but the rewards are worth it.
15 - 49% of Twitter users rely on influencers for purchasing decisions
Influencer marketing on Instagram and YouTube is expected. We do not often think of Twitter influencer marketing, but it does exist. The community actually is quite large and influential. Regardless of what social media platforms have your attention, each one has its own built-in influencer community with opportunities attached.
16 - Any sized company can use an influencer
Influencers are used by big corporations down to new small businesses. There is a variety of influencers out there, tailored to different demographics and industries. Any sized company can find positive results investing in influencer marketing.
17 - Influencers add a huge boost to your content marketing
Influencers do not just share products or services. Influencers can also help content marketing campaigns, sharing your blog or website with their followers. If you are unsure how to get your content off on the right foot, a strong influencer-brand relationship can prove beneficial.
18 - Influencers on Facebook have a very wide reach
Some businesses are not targeting specific subsets of an audience. Some want a wider reach. For general audiences, there is not a bigger platform out there than Facebook. Influencer marketing on Facebook can elevate a brand to the number of likes, followers, and shares wanted within hours.
19 - 60% of consumers have been influenced by social media while shopping
When someone is shopping at a brick-and-mortar, you would not think they are checking their phones. A lot are though. With more people going to Google, Social Media sites, YouTube, or looking for reviews, that is your opportunity to catch them with an influencer review. By using an influencer, you legitimise your brand, and everything associated with it.
20 - Influencers on YouTube make videos you can share anywhere
YouTube is a very smart influencer marketing platform to invest in. You can find lists of Internet celebrities and influencers from all age groups and demographics. You also get a video that potentially spreads across multiple social media sites. Embed the video yourself or see if the influencer is willing to help share your video on their other platforms. Your reach could go from thousands to millions in a matter of a few clicks.
21 - Purchase intent increases by more than 4 times by using influencers
When a person is exposed to brand and influencer posts on social media, this boosts purchase intent by over 4 times. If you are looking to close a sale with someone undecided or almost decided, going through an influencer delivers a credible marketing message that will mean something to those who hear it.
Are you ready for your own influencer marketing campaign?
Influencer marketing is a powerful and credible channel. Do not be late to the party. Develope a campaign today that gets you the eyes, clicks, and attention you deserve. If you have a great product or service and the only thing standing in your way to making lots of money is exposure, influencer marketing is your answer. Tap into social media and an audience you might not otherwise be exposed to.
Enjoy a digital marketing campaign you can believe in with Double 8 Media Pty. Ltd.! We promise results! We drive brand awareness, generate leads, and maximise your revenue in ways that have not been done before. Make money. Be successful. Choose Double 8 Media Pty. Ltd.
Share this Blog |
Tweet | |||
NOTE: You must be logged into your Social Media Account to share this Blog Article. |
||||